Idol, the premium brand exclusive to New Look has swept onto the scene with a new dynamism attracting
a host of A-list stars proving that it’s not just the international fashion labels that achieve celebrity credibility.
Beyonce, Lindsay Lohan, Black Eyed Peas singer Fergie, JLS and Madonna’s daughter Lourdes have all
been pictured in the press wearing pieces. It’s all in the brand’s distinctive design signature; they are creating
edgy collections time and time again showing that Idol is a force to be reckoned with. The brand is currently
stocked in 50 New Look stores and has a love-worn, vintage rock vibe and customised feeling, each piece
looking like a rare find that can be snapped up at a high street price.

So who is behind this high street phenomenon? Donovan Pascal and Mark Herman a design and marketing
creative who have been responsible for the success of labels such as Buddhist Punk and Religion. The duo
have a unique chemistry, Donovan with an innate knowledge of what women want to wear and Mark for his
creative business skills.

With its unique decadent feeling Idol proves that you do not have to pay designer price tags to get the togs
that A-list celebs are wearing!